An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. It is an automated email system that you set up on your website. When your visitor stops into your site and surfs around, he/she may not purchase from you, in fact.....they might just walk out. You spent time and effort to get that potential customer to your site. Don't let them leave without offering them something that will get them to leave their email with you! That is what an autoresponder can do. Once you set it up and offer your visitor a free report on the subject they are interested in, (after all, they came to your site, so the interest is already there) you set it up so they can get that free course sent to them by mail, and you never have to lift a finger! |